Online beauty shoppers, click through to explore a delightfully daring range of bold lip colours from Shien Cosmetics, an unapologetically ‘Asian’ brand with products that promise to flatter skin tones across the entire spectrum
Online beauty browsing is much like having an all-access pass to the world’s biggest cosmetics warehouse – there’s always the tantalising promise of unearthing a hitherto unknown hero product! We think we’ve struck gold today with this New York City-based startup that specialises in Asian-friendly lippies.
The eponymous label from beauty entrepreneur and founder Shien Lee offers lip cream colours in eight infinitely wearable, stay-true shades, as well as two sheer gloss formulas graced with with glimmering gold flecks.
The entire suite is shot through with antioxidant-rich green tea and red algae extracts, skin-comforting emollients which the brand says will help keep your lips flake-free and plump as a petal. Shien Lee’s decision to introduce the two exotic ingredients into the mix was apparently lifted from an ancient Japanese beauty manual for geishas – a pretty neat tie-in with the brand’s Asian-centric philosophy.
The best thing, at least in our beauty books? Shien Cosmetics says that all of its eco-conscious and paraben-free products are emphatically animal cruelty-free, so feel free to slather them on!
Shien Cosmetics lipsticks, US$18 (S$22.80) each, are available for international shipping from Shien Cosmetics. For more information, follow the brand on Facebook and Twitter.