SHISEIDO launched the newest high-end brand, Cle de Peau Beaute with Amanda Seyfried

The SHISEIDO Group held a press conference on new products for 2016 from its high prestige brand Cle de Peau Beaute (CPB) for Japanese and foreign press at the Palace Hotel Tokyo on October 9, 2015. The brand muse Amanda Seyfried visited Japan for the occasion. The new products released this time are the CPB brand's core skincare items. They will be marketed in the spring of 2016 in 12 countries and regions around the world: Japan, China, Taiwan, South Korea, Malaysia, Thailand, Singapore, Vietnam, Indonesia, the United States, Canada, and Russia.

Cle de Peau Beaute skincare line

In the exclusive venue of the Palace Hotel Tokyo, set in lush greenery close to the Imperial Palace, guests got firsthand experience of Radiance Transcending Time which is the innovation point of the new products. The venue became a virtual "cell" to unlock the secrets to radiant skin, and a Special Laboratory Zone of the Cle de Peau Beaute Laboratory at the cutting edge of science.

With presentation of the latest advertising material of Amanda Seyfried, created by Bruce Weber, American photographer appointed for CPB's print advertising, there was much admiration from the audience over her radiant, glowing look and charm. After the presentation, CPB Brand Director Keiichi Fujii expressed his thanks to the guests for their patronage to the CPB brand, announced the 2016 skincare launch and voiced his strong commitment to brand development.

Amanda Seyfried told the audience, "I use CPB every day for my skin. With the new CPB skincare, I look forward to an even more fulfilling life, in which not only my skin, but my whole being is radiating from within. I hope all of you here today will experience how wonderful CPB is through the Special Laboratory which has been set up for today only."

Cle de Peau Beaute Laboratory Director Takayuki Ishimatsu introduced La Creme n (quasi drug) (60,000JPY/30g), the high-performance cream symbolizing the brand, and gave an overview of the dual approach working on the radiance of the skin surface as well as radiance within the skin.

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