Greedilous is one of the most talked about fashion brands coming out of Seoul. Founded in 2009 by Park Youn-hee, her bright, bold colors, and styles took over the runway at Seoul Fashion Week. This season, the collection of the “Queen of Print” Younhee Park is again characterized by futuristic modernity and geographical patterns.
Loved by celebrities and influencers worldwide, fashion label Greedilous has made a name for itself within the last few years as one of South Korea’s most popular fashion brands. While founder Younhee Park’s designs continue to have an undeniable presence in Seoul, they have recently found their way into international showrooms in Hong Kong, France, and the US. Always at the forefront: Park’s love for innovative graphics paired with intricate silhouettes. Not anyway, Park has come to be called the “Queen of Print.” Her collections are progressive and cosmopolitan with strong visual effects that can be found in print, shape, fabric, and pattern design.
This season, the theme is “Focus on Yourself,” combining the free-spirited sensibility of the ’70s with glam and rock elements and casual and feminine athleisure details. In doing so, the Y2K trend is interpreted in a retro and futuristic way to express the greed for a culture of self-realization.
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