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GUCCI COSMOS opens in Kyoto, Japan

GUCCI COSMOS opens in Kyoto, Japan
Courtesy of GUCCI

Gucci Cosmos, an exhibition showcasing some of the most iconic designs in Gucci's more than 100-year history, opens in Kyoto. After a successful tour of the world in Shanghai in April 2023 and London in October 2023, the exhibition will land in Kyoto in October 2024 to celebrate the 60th anniversary of Gucci's arrival in Japan, offering a special experience with immersive exhibitions full of creativity at the Kyoto City Kyocera Museum of Art. The exhibition celebrates the brand's long-standing and deep ties with Florence, its sister city of Kyoto and Japan for more than 50 years, and takes people on a journey back in time, exploring the history of Gucci that began in Florence and weaving an ode to its endless creativity.


GUCCI COSMOS opens in Kyoto, Japan
Courtesy of GUCCI

The exhibition explores how Gucci's code and spirit have been brought to life in iconic designs for more than 100 years, and how iconic pieces from each era have inspired and reinterpreted successive Gucci creative directors and designers. The exhibition also reveals that Gucci has not only reflected the times but has also ushered in a new era and driven changes in society and its aesthetic senses by innovating the power of creativity rooted in the highest level of Italian craftsmanship and tradition. It also opens the doors of the archival repository in Florence, where you can explore Gucci's heritage and crafts through historical gems and symbols.





In addition to showcasing manship to cities around the world, the exhibition incorporates the unique perspectives of the host city and blends Gucci's global influence with the traditional culture of the host city. Celebrating the long-standing bond between Gucci and Japan, we will also present stories and elements that resonate with the history of traditional culture and innovation that is alive and well in Kyoto and Japan.


GUCCI COSMOS opens in Kyoto, Japan
Courtesy of GUCCI

2024 marks a major milestone in Japan for Gucci. Since Gucci's products were first officially introduced in Japan in 1964, Gucci has been loved and supported by the people of Japan. This year, celebrating the 60th anniversary of its arrival in Japan, Gucci has celebrated its bond with Japan with various projects and events. In March, Tokyo Tower, one of Japan's landmarks, lit up the night sky of Tokyo with Gucci's iconic green and red lights and the word GRAZIE, which means thank you in Italian, to express our gratitude to the people of Japan. In August, the exhibition "Bamboo 1947: Then and Now Bamboo Meets Japan Crafts and Contemporary Art" opened at Gucci Ginza Gallery (closed on September 23). Vintage Gucci Bamboo 1947 bags were showcased by traditional Japan craftsmen and contemporary artists to celebrate the anniversary year through creative dialogue. In addition, as the third chapter of the "Gucci Nishijin" project in collaboration with HOSOO, a long-established Nishijin weaving company in Kyoto, this fall the launch of a limited-edition handbag that combines traditional artisanal fabrics from Japan with Gucci's innovative designs. This exhibition will be the finale of this series of projects.

Conceived and designed by renowned British contemporary artist Es Devlin and curated by Italian fashion researcher and critic Maria Luisa Frieza, Gucci Cosmos is an immersive exhibition that takes you on a playful journey through Gucci's past, present, and future. At the heart of the exhibit is the Gucci archive, housed in the 15th-century Palazzo Settimanni in Florence. Its priceless archive, which contains many unpublished objects, continues to be a source of inspiration for Gucci's creative team. Each exhibition room illuminates the brand's philosophy which has remained unchanged since its founding in 1921, as well as its ever-renewing inspiration and creativity.


GUCCI COSMOS opens in Kyoto, Japan
Courtesy of GUCCI






Time Maze - Labyrinth of Time

GUCCI COSMOS opens in Kyoto, Japan
Courtesy of GUCCI

At the start of the visitor's journey, Es Devlin has designed a kaleidoscopic structure that reflects key moments in Gucci's rich history. This vibrant gateway will be the gateway to the first exhibition room beyond, Time Maze, and will mark the beginning of a captivating journey to explore the brand's evolution through immersive experiences. The changing patterns of the installation visualize and project the timeline from the birth of Guccio Gucci to the time of Sabato de Sarno, leading you into the labyrinth of time. Time Maze maps the key moments and items that have defined Gucci's charisma and identity across three concentric sections, allowing visitors to get a sense of Gucci's past, present, and future from their own perspectives. Reflecting the dynamic nature of the Gucci Archive, which is constantly evolving and embodying the future, people are free to explore and discover the materials in drawers, shelves, display cases, and boxes. For example, a canvas suitcase with a waxed finish from the late 1920s is reminiscent of Guccio Gucci, who took inspiration from his experience at The Savoy Hotel in London and started the brand by making luggage. In addition, the 1970s bag, the predecessor of the Gucci Blondie bag, reflects the spirit of the times in its quest for elegant and functional design, while the 1969 Flora-printed silk dress represents the evolution of Flora, which has been loved since its birth in 1966, and illuminates Gucci's timeless creativity.



Zoetrope - The World of Equestrian

Here's a look at Gucci's connection to the world of equestrian racing, with some inspiration and pieces that have been represented throughout its history. Powerful images are projected on large screens set up around the circular space, and the sound of galloping horses' hooves and the rhythm of the horses' heartbeats echo as they recite words related to horseback riding. The numerous archival items on display show how Gucci's various signature motifs that connect with the world of equestrian riding continue to capture the imagination. Introduced by Aldo Gucci in 1953 as hardware to decorate his loafers, the horse sits with double rings and bars that quickly became Gucci's signature, and the green-red-green web stripes inspired by the girth used to secure the saddle to the horse.

Through these archives, visitors will be able to trace the evolution of Horsebit Hardware from the original loafers to the platform loafers that appeared in the Spring/Summer 2024 women's fashion show that marked the debut of Sabato de Sarno. Sabato paired the loafers with a precious leather jacket and culottes with web stripes. The metal horseshoe detail on the original GG canvas dress from the late 1960s also reveals the depth of connection between the world of equestrian riding and Gucci's history.



Echoes - Genealogy of Creativity

Here, mannequins from Gucci's collection from the 1970s to the present day are displayed like models walking the runway. These looks are arranged not by season, but by color and inspiration, creating a new connection, as if dancing through time. It is a powerful demonstration of Gucci's constant creative dialogue with its values, tradition, and modernity, and the brand's belief that fashion can drive social change as well as beauty. For example, the green dress by Sabato de Sarno worn by Taylor Swift at the 2024 Golden Globes ceremony embodies Gucci's contemporary vision of elegance day and night. Alessandro Michele used GG patterns to create a modern interpretation of Gucci's codes in a fashion show for his Fall/Winter 2020 collection. Tom Ford's silk kimono dress with yellow print, unveiled in 2003, shows the influence of Japanese culture. Frida Giannini's chain-embroidered flapper dress designed in 2012 is infinitely delicate, while Tom Ford's unisex suit from 1996 is full of hedonistic glamour.





Leisure Legacy - Lifestyle Anthem

GUCCI COSMOS opens in Kyoto, Japan
Courtesy of GUCCI

Further on, visitors enter a glamorous space named "Leisure Legacy". It's a sanctuary dedicated to Gucci's illustrious tradition of leading the leisure and fashion nexus, and its story is deeply woven into Gucci's history. Born in the 1970s, the GG-patterned tennis bag shows Gucci's long-standing inspiration from the world of tennis, while the exquisite horse saddle made in 1988 represents a deep connection to the world of equestrianism. There's also a hemp picnic set with Leonardo prints, an archive from the 1960s. These archives are diverse and testify to Gucci's unwavering passion for the world of sport and lifestyle. Next to this fascinating collection are works selected from the collection of the Kyoto City Kyocera Museum of Art dedicated to leisure and outdoor enjoyment in Japan. The blooming peony flowers and trees seen in Toshijiro Inagaki's "Peony Picture Washi no Rie Bibu" (1943), the tranquility of Kazuyo Matsumoto's "Hair" (1931), Kenichi Nakamura's Seto Inland Sea (1935), and Kikuchi Kizuki Whether it's Shiryu (1942), in which Keigetsu's brush gracefully depicts a black chestnut-haired horse, or Akiko Niwa's vivid depiction of Golf, or the vivid depiction of Golf, all of her works express and celebrate the close connection and interaction between life and leisure, and the simple yet profound joy that people pursue.


GUCCI COSMOS opens in Kyoto, Japan
Courtesy of GUCCI







The World of Bamboo

GUCCI COSMOS opens in Kyoto, Japan
Courtesy of GUCCI

Upon stepping into the Bamboo exhibition room, visitors are taken on a journey back to the origins of one of Gucci's most iconic creations: the Gucci Bamboo 1947 bag. As the name suggests, this bag was born in 1947. Its beautifully curved silhouette mimics the contours of a horse saddle, making it the first product Gucci to incorporate inspiration from the world of equestrian riding into its designs. Here, you can see the Gucci Bamboo 1947 bags made of different shapes and materials in one place. Crafted from a variety of materials such as leather, canvas, and raffia, each bag has a unique print and pattern, representing a page in the rich history of the Gucci Bamboo 1947 bag. For example, a bag with a Baiadella stripe on a hemp canvas from the early 1960s is an eye-catching statement of the design spirit of the time. Retaining the silhouette and structure of the original leather back, but derived from the attention to detail, these bags are a testament to the versatility and timeless appeal of the Gucci Bamboo 1947 and cement its position as one of Gucci's most iconic bags. As part of the "Bamboo 1947: Then and Now" collaborative project celebrating the 60th anniversary of Gucci's Japan arrival, some of the vintage Gucci Bamboo 1947 bags have been reclaimed by Japanese traditional craftsmen and contemporary artists. At the exhibition held at the Gucci Ginza Gallery, in addition to the inheritors of Japan's proud traditional crafts, the metal engraver and human national treasure Morihito Katsura, the potter Hirotsune Nakazato, and the painter Ai Tokeshi, contemporary artists Yui Yaegashi and photographer Daido Moriyama, Sixty works by painter Nami Yokoyama were exhibited, breathing new life into vintage bags, mainly from the 1980s and 1990s, with her unique aesthetic and craftsmanship. Moriyama and Yokoyama's creations were also unveiled on the runway of the Gucci Spring/Summer 2025 Women's Fashion Show in Milan. In addition, there are works created from the dialogue between traditional Japanese crafts and Gucci's iconic bags, which were created in collaboration with Sendai Taira, Koshu Inden using Ise patterns, and HOSOO of Nishijin weaving. The main wall is projected with images reminiscent of the beautiful story of Princess Kaguya, who was born from bamboo and returned to the moon, and at the top of it, several arms create an atmosphere of the bamboo forest swaying in the wind with undulating movements. The Gucci Bamboo 1947 bag is further enhanced by the collection of the Kyoto City Kyocera Museum of Art, Yabu (1940) by Ryuko Inoue. This folding screen depicting a bamboo forest [Gucci Bamboo 1947] creates a dialogue between the bag and the natural world, highlighting the encounter between materials, craftsmanship, and traditional culture that continues to enrich people's lives.


Red Threads - Gucci Bonds

GUCCI COSMOS opens in Kyoto, Japan
Courtesy of GUCCI

Painted in bright red, the exhibition room is inspired by Japan's "red thread" lore, in which everyone is tied by an invisible red thread to a destined partner who affects their lives. Visitors will discover that the elements that have created the Gucci tradition are connected by a "red thread" through clothing, accessories, and objects represented in different shades of red. From the patent leather jacket from the Fall/Winter 1999 collection to the archival bag with the same hardware as the current Gucci Horsebit 1955 bag, the wide variety of items collected here speaks to the inner voice through their colors and their connection to Gucci's history. Red is a color that has appeared repeatedly throughout Gucci's history, and it is a "fil rouge" (red thread) that connects the past and the present in a creative way. Creative Director Sabato de Sarno painted the deep red "Gucci Rosso Angcora" and Gucci's new signature color. Sabato graced her Gucci debut Spring/Summer 2024 runway with a red look that included a long beaded crystal skirt. Resonating with Gucci's heritage, Gucci Rosso Encola embodies out-of-the-box audacity and timeless elegance. This exhibition room showcases Gucci's free spirit and boundless energy, demonstrating its ability to elevate the unexpected into a symbol of eternal beauty and innovation.



@oggijp グッチ日本上陸60周年展「GUCCI COSMOS」が京都で開催✨ 世界のラグジュアリーファッションを牽引するブランドであるグッチ。 100年以上に渡るブランドの歴史と、現代への系譜を紐解く展覧会「GUCCI COSMOS」が、10月1日(火)より京都市京セラ美術館で開催されます。 2024年は、グッチ製品が日本で初めて正式に紹介されてから60周年の節目の年。 日本に現存する最も古い建築の公立美術館「京都市京セラ美術館」を舞台に、フィレンツェのアーカイブ収蔵庫の扉を開き、グッチの歴史を彩ってきたアイコニックなデザインやアイテムがどのように進化してきたかを探求します。 京都市京セラ美術館の所蔵品もグッチのアーカイブとともに展示され、京都の豊かな文化的背景と融合した特別な体験を楽しむことができる特別な展覧会となっています。 グッチの革新の歴史とクリエイティビティの伝統を、時の螺旋をさかのぼるようなイマーシブな展示で楽しむ大規模な世界巡回展「GUCCI COSMOS」。 ぜひこの機会に足を運んでみてはいかがでしょうか。 ▶︎「GUCCI COSMOS」展覧会概要 主催:グッチ、京都市 会場::京都市京セラ美術館 本館 北回廊1階、新館 東山キューブ 住所:〒606-8344 京都市左京区岡崎円勝寺町 124 会期:2024年10月1日(火)〜 12月1日(日) 開館時間::10:00 - 18:00(最終入場は17:00 まで) 休館日:月曜日(祝・休日の場合は開館) 観覧料: 一般 2,200円(2,000円) 大学生 1,500円(1,300円)高校生 1,000円(800円)中学生以下は無料 URL:https://www.gucci.com/jp/ja/st/capsule/cosmos-exhibition ※価格はすべて税込み ※( )内は前売り、20名以上の団体料金 ※障害者手帳をご持参の方(付添の方1名含む)および、京都市内に在住・通学の大学生・高校生は無料で入場いただけます(ただし事前予約を推奨)。 ※割引対象者の方は、学生証や住所のわかる証明書をお持ちのうえご来場ください。 ※予約優先制。美術館ウェブサイトより事前の来館予約(日時指定)をお願いします。予約のない場合、混雑時はご入場をお待ちいただく場合があります。 #GucciCosmosKyoto #Gucci60YearsInJapan #GucciCosmos #GUCCI #グッチ日本上陸60周年記念展 #京都市京セラ美術館 ♬ Chic Boutique - Luca Francini




GUCCI COSMOS opens in Kyoto, Japan
Courtesy of GUCCI


Gucci Cosmos will be held from October 1 to December 1, 2024 at the Kyoto City Kyocera Museum of Art in Kyoto, Japan.


Entrance Fee:

        * Adults: 2,200yen 
        * University student: 1,500yen 
        * High school students: 1,000yen 

*Admission is free for University and High school students living or studying in Kyoto.
*Admission is free for Junior high school students or younger.
*Admission is free for those with disabilities and one attendant (with valid disability certificates).
*Please bring your student ID, disability certificate, or other proof of identification.




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