5 Parisian Shopping Destination Popular with Chinese Millennials

fashion, lifestyle, France Travel, Paris Travel, shopping in Paris, millennial shopping,

For millennial travelers, it is not cool to queue at the upscale Galeries Lafayette department store (duh, we have a better high-end malls back home). It is very stressful to find out that you need to wait for hours, and only allowing you to but a limited number, or worst not getting anything because you are contemplating with your bruised heels. And the new millennials shoppers are not pleased to see that you stumble your childhood friend also carrying the same Gucci handbag of you’ve bought from the previous season in Paris. Some of these brand are becomes their uniform, and it turns them off.

It is very cool, however, to head to the central Right Bank neighborhoods of the Marais, Oberkampf and République and stroll among their bijoux boutiques and quirky concept stores.

Check these Five Parisian spots that many Chinese Millennials newest favorite to shop.

AMI (109 Boulevard Beaumarchais, 75003) is a men’s fashion brand by designer Alexandre Mattiussi that seduces the Chinese with its collection of logo sweatshirts and caps featuring French-flag tricolour AMI motifs.

Caroline Najman (85 Rue Vieille du Temple, 75003) attracts Chinese fashion lovers with its flagship gold chain bracelets such as the red “Kuchi Mini Lips” with Swarovski crystal teeth, and capsule collections offering more one-off creations.

Merci (111 Boulevard Beaumarchais, 75003) is a mix of fashion, homewares and exhibition space, and even has its own vegetable garden cafe where visitors can read a variety of used books. Millennials love the Merci-engraved medallion bracelets (a gold pendant on red thread) at this concept store with Chinese-speaking staff.

Maison Kitsuné (18 Boulevard des Filles du Calvaire, 75011) mixes electronic music and clothing with a coffee shop and a perfumery. The T-shirts, jumpers, baseball caps and accessories sporting French tricolour “Le Parisien” logos all prove alluring to the Chinese.

The Broken Arm (12 Rue Perrée, 75003) is a concept store where couture, coffee and culture collide – something which is “hyper-important for the most à la mode Chinese”, Duveau says. It sells high-end fashion labels for men and women such as Céline and Comme des Garçons, streetwear, arty books and avant-garde magazines with an underground touch loved by millennials.

So why spend your time having a long queue, were you can have these shopping destination for alternatives?!

xoxo, Blair

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