Avon introduces Distillery, a game-changing new brand celebrating clean beauty

Avon skincare
Avon announces the launch of Distillery, its new skincare and make-up brand that celebrates clean beauty without compromise by offering pure, potent formulas that deliver powerful results.  


Opening up Avon to new and existing customers who are looking for beauty that delivers results but is also conscious of its impact on the environment and respectful about ingredients, the new top-quality Distillery collection offers huge potential for driving Avon's brand rejuvenation and growth. It's backed by an innovative Instagram virtual distillery to create an engaging journey to purchase - opening up access to Avon where interested consumers are already engaging with beauty conversations, browsing and shopping. 





Avon's Chief Beauty and Brand Officer, James Thompson, believes Avon's millions-strong global network of Representatives will be excited about the opportunity to share this game-changing clean beauty collection with their networks. "Compelling concepts like clean beauty without compromise not only keep Avon relevant and on-trend in the fast-moving, modern beauty space, but help make our Representatives a destination," he explains. "They're offering something consumers can't get anywhere else: the choice to select the products that suit their beauty preferences with personal service and accessible prices."

The nine super-concentrated products - five skincare and four make-up - are distilled to their essence with the highest levels of actives and no unnecessary fillers.  Each one combines high-performance, vegan-friendly ingredients with beautiful textures, premium, environmentally-conscious packaging and an ethical mindset.

By distilling the formulas down to their essence, a more potent concentration is delivered for powerful results and less impact on the environment. Only containing the purest ingredients and nothing unnecessary, each product in this disruptive new collection is formulated without any alcohol, fragrance, artificial dyes, mineral oil*, essential oil or chemical sunscreens*.  Seven of the nine products are waterless.








The collection launches with the five skincare products:

Distillery Skincare C-Shot

A shot of pure Vitamin C for brighter, more luminous skin.
It comes in a powder formula, as Vitamin C degrades in water, as powder is the purest, most potent and most effective way to get the glow.

Distillery Skincare Facial Oil

A sumptuously silky oil to purify and instantly renew skin. It’s the custom blend of pure active ingredients – Jojoba oil, Phytol, Vitamin E and Cloudberry – and a 100% waterless formula that makes it so concentrated and powerful.


Distillery Skincare Clean Break

This is game-changing cleanser that offers the most powerful cleansing ritual and incredibly hydrated skin. The 69% pure pressed apricot oil and 100% waterless formula delivers maximum concentration and maximum cleansing, melting away stubborn make-up and impurities without stripping the skin from its natural barriers.



Distillery Skincare Shade the Day

The collection’s ultimate multitasker. It protects, moisturises, clarifies, mattifies and primes the skin. It’s the 100% pure mineral sunscreen that offers the most effective broad-spectrum protection, combined with highly concentrated natural moisturisers.

Distillery Skincare Sleep Potion

With Sleep Potion consumers will drench their skin in potent 48-hour moisture and wake up to revitalised, glowing skin. It’s a moisturizing night cream with 93% pure ingredients.


The make-up range will follow in early 2020 and comprises 100% waterless, high-performance pigments. A potent, pure liquid lip concentrate crafted with vegan sunflower wax is joined by highly pigmented eyeshadows that come in seven buttery-soft colours, a volumising mascara and a matte pressed-powder foundation.




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2 comments :

  1. I am vegetarian by diet and therefore I love to use vegan friendly products for my skin too. I am great fan of Avon skin care products and therefore this new product Distillery really looks worth trying out. I would not definitely try out Distillery Skincare Sleep Potion as it consists of 93% pure ingredients.

    ReplyDelete
    Replies
    1. That's awesome that you use vegan-friendly products. Hope this product line will be available here in our country.

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